SB: As with any new technology, marketing is key. How is HART promoting its products to consumers to discuss how these new technologies work and are better for the environment?
HART: HART’s primary marketing campaign for the year is teaching customers the benefits of switching from gas to cordless products. Our current “Be FREE” campaign talks about the benefits of being “Gas FREE,” “Cord FREE,” and “Struggle FREE” by switching to HART’s 20-Volt and 40-Volt platforms. We walk through the hassles of maintaining gas tools, the struggle of starting and using gas tools, and the noise pollution that comes along with them. By switching to HART’s cordless platform, you eliminate all these hassles and are able to step into cordless freedom.
SB: What new product categories has the company entered into recently? How do these products differ from others on the market?
HART: The benefit of HART and the exclusive partnership with Walmart means opportunities to expand our 20-Volt lineup into departments that other traditional home improvement retailers would not necessarily offer. HART recently launched a line of 20-Volt vacuums with plans to continue to add to that lineup and many more departments.
The Walmart shopper can already turn to HART in categories such as sporting goods, camping, lighting, and portable power, with plenty more on the way. This gives HART the ability to be much more than a power tool brand, but a brand with a battery platform that can really power the home.