Why home design matters in real estate

The inspirational female builder who grew up in the Lower Mainland was always interested in pursuing creative fields and started off working for the city doing marketing and design, as well as running a photography company as a side hustle.

Kainth was always interested in homes, from reading about sales in Real Estate Weekly as a kid to collecting architectural magazines.

“I found my artist side in my childhood. I was always into beautiful things—cars, fashion, spaces and interiors. People would walk into my spaces, and say ‘this is so amazing, we want to live like this too’,” says Kainth, who believes that well-designed and inspiring spaces are obtainable and accessible to everyone.

Why design is crucial for real estate investors

Rupi Kainth/Honest Real Estate

Kainth is also a licensed realtor and says, for sales, she can’t stress the importance of a well-designed house enough.

During her time in the industry, Kainth has uncovered the dire need for creativity in construction, with new construction buyers giving feedback that single-family homes are often lacking character and uniqueness.

“With Vancouver on the world map in recognition for real estate, it would be nice to showcase more uniquely built homes,” says Kainth. “Creative living does not have to cost an arm and a leg, and the value and return are priceless.”

She says that she’ll often see owners who have a brand new house to sell but are reluctant to invest $5k on staging, while in the meantime they’ll be losing on carrying costs.

“Interior design always improves sales. It can give you a return on sales price from 1 to 3%. I would love for more people to understand that,” says Kainth.

In communities like Surrey, Kainth says that the builder or consumer often feel they can “do it themselves”, and often professionals in the industry are undervalued.

“The architect does an important job. Professional trades [people] need to be hired, as much as a professional designer does. Once a house is done, furnishings are equally crucial as the bones of the house,” says Kainth.

But apart from improving sales, Kainth stresses that a well-designed house is a key component to feeling at home in your space. “We become our surroundings, so it’s crucial to ensure that where we are spending our time is benefitting our energy,” says Kainth.


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